Press | June 18 2022
Paolo Bettini and SWI launch "Thrama," a jewel of technology and precision
The two-time world champion was chosen as brand ambassador by the Swiss company, which today unveils its first bicycle.
After meticulous research and development, SWI is launching "Thrama," intended to meet the needs of those seeking an exclusive, cleanly designed bicycle that combines cutting-edge technology and materials, with craftsmanship that makes each piece unique, just like a jewel.
The SWI team enlisted the help of former professional Luca Paolini for product development and road testing. Luca was then joined in the role of brand ambassador by two-time World Champion, and Olympic Champion, Paolo Bettini, who has always been attentive to technological and material development applied to what really counts: the feedback and experience that only the road can give.
"When SWI proposed to me this collaboration, I accepted immediately putting myself at the disposal of the project. As soon as I tried "Thrama" I realized that I was dealing with a product of the highest level, both in terms of performance and comfort. It has an elegant and at the same time attractive design, but what is breathtaking is the responsiveness of the frame and the precision of riding is really out of the ordinary. The secret of this bike goes beyond what you see; it is hidden in its soul, in its most intrinsic technical features."
In fact, the core of all SWI frames is composed exclusively of UD carbon fibers, that is, uni-directional, ultra-thin layers designed and created to build the sails of America's Cup boats.
UD carbon is literally a continuous piece with filaments oriented in a single direction. In our case it is arranged in very thin overlapping layers at different angles to achieve unprecedented reactive structure and stiffness.
An outer layer of 3K carbon arranged in a herringbone pattern then gives "Thrama" the unique and unmistakable aesthetic to which it owes its name: an inseparable weave of beauty and technique.
In addition, SWI has a patented technology, the UFS™ TECHNOLOGY, which allows the bicycle to be built from a single mold, making SWI frames the one and only true monocoque frames on the market.
This has made it possible to control stiffness or elasticity at points of load or failure, at the same time reducing weight to the lowest possible level.
"Thanks to the great work on details and the technology at our disposal, we were able to arrive at a frame weighing between 650 and 760 grams depending on size, that is, among the lightest in the world"- Paolo Bettini continues.
"This ensures that the weight of the complete bike always remains around 6.8 kg, the minimum allowed by the UCI in terms of weight."
"Thrama" is set up for disc brakes and electronic shifting only and equipped with top-of-the-line Shimano Dura-Ace R9270, SRAM RED eTap AXS and Campagnolo Super Record EPS groupsets, all 12-speed.
As for wheels, the choice remains top-of-the-line: recommended are Lightweight Meilenstein and alternatively DT Swiss, Shimano Dura Ace or Campagnolo, depending on the groupset fitted and the customer's needs.
The SWI "Thrama" is offered to the public through the possibility of booking online an individual Test Ride or group Bike Experiences, in which customers will be able to try the bike in person and interact with SWI's technical staff for the creation of their own personalized jewel.
Because another of the special features of this bike is the ability to customize it according to one's needs and requirements.
"Our approach is based on feedback from customers after the dedicated Test Ride, which allows us to build together with him the bike of his dreams," explains Luca Paolini.
"Thanks to THIN PLY TECHNOLOGY™ - a technology used in cutting-edge industries such as Swiss watchmaking, applied by SWI for the first time in cycling - we are able to process carbon starting from very thin layers that can be added, rotated or removed to create a stiffer or more comfortable frame based on the different needs of the customer. This way each customer can have a bike that is unique, just like him."
SWI is also special in after-sales support: SWI customers rightfully join an exclusive club made up of unique trips, events and Bike Experiences, dedicated product launches, but most importantly-as a further sign of the company's total confidence in its product-all frames and forks are guaranteed for life.
All these features make the new "Thrama" a bike that goes beyond all expectations: a jewel of technology, performance and aesthetics.
SWI, "Beyond Precision.”
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