
| junio 18 2022
Paolo Bettini and SWI launch "Thrama," a jewel of technology and precision
The two-time world champion was chosen as brand ambassador by the Swiss company, which today unveils its first bicycle.

| julio 11 2022
All the secrets of the new SWI Thrama
The Swiss company's jewel is a concentrate of technology and research

| julio 29 2022
Paolo Bettini and Luca Paolini together again
The two-time world champion has reunited with his former teammate in the Swiss company, where they launched the new Thrama jewel

| septiembre 05 2022
SWI unveils its new brand ambassadors: Marco Mapelli and Raffaele Marciello
The two GT World Series drivers will be the new faces of the brand, flanking two-time world champion Paolo Bettini

| octubre 03 2022
SWI unveils new brand ambassador: actor Paolo Kessisoglu
The famous actor, comedian and presenter has been chosen as the new face of the brand, joining two-time world champion Paolo Bettini and two GT World series drivers Mapelli and Marciello

| noviembre 28 2022
SWI Thrama, the masterpiece according to Paolo Bettini
The multiple world and Olympic champion recounts the last six months on the saddle of a frame he considers as a masterpiece of design and performance.