SWISS DESIGN
AS OBSESSED
WITH AESTHETICS
AS ENGINEERING
UNDERSTATED ELEGANCE
Perfectly proportioned, not just for structural
performance, but also for beauty. All
sophistication, no gimmicks.
Every SWI frame is adorned with the SWI designed INSUBRIA badge. Crafted in laser-etched silver, the badge is a mark of authenticity and reflects both the geographical origin of SWI and frame designer Stefano Cenere’s background in jewellery production.
INSPIRED IN
INSUBRIA
SWI is based in the Italian speaking region of Ticino, Switzerland, but also draws its talent, materials, and inspiration from Lombardy, Italy. This combined region was known as Insubria from the late Middle Ages through to the Renaissance, when it was headed by the Duchy of Milan. The modern symbol of Insubria is the Milanese Ducal flag comprised of the Visconti child-swallowing serpent quartered with the Imperial eagle. The Insurbria region has evolved considerably through the centuries, but its tradition of crafting works of extraordinary beauty and engineering prowess endures.
METICULOUS ATTENTION
TO DETAIL
Hand-crafted in Italy under the watchful eye of
founder Stefano Cenere, an expert in carbon fiber
composites with a background in jewelery
production.
