Engineered in Switzerland, hand crafted in Italy

Originating in Ticino, Switzerland , SWI now designs and handbuilds it’s own framesets in Bassano Del Grappa, at the heart of the Veneto region in Italy.

Blending Swiss engineering, Italian craftsmanship and a jeweller’s extreme attention to detail, SWI is driven by a mission to produce the most advanced bespoke carbon bicycle frames.

The rich Swiss heritage of high-performance engineering continues to drive the ‘best or nothing’ SWI philosophy.The exquisite finishing and craftsmanship of a SWI frame is inspired by the traditions of the Veneto region, a region which possesses centuries-old artisan traditions, aswell as a world-renowned expertise for working with materials as diverse as marble, stone, gold, and in more recent times advanced carbon composites.

A Jeweler’s eye for detail

SWI was founded by Stefano Cenere, following a successful career as a craftsman of intricate pieces of luxury gold jewellery.Always a passionate cyclist, Stefano realized that there were many similarities between the moulding techniques he used to craft his gold jewellery and to those used in carbon bicycle frame manufacturing. Combining this unique insight, a jeweller’s obsession with every small detail and his love of cycling Stefano set out to create a carbon bicycle frame that reflects both his jewellers background and his love for high performance engineering.

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"All my life has been about producing things for exclusivity. It wasn’t really about exclusivity, but I just love the idea of making something that is perfect. I have never cared about price. When you are seeking perfection, price is not a factor. And the same is with our bikes. I have always loved cycling. I have ridden a lot and was always thinking about what would make my perfect bike, for which I had very specific ideas about what needed to be done. I knew, for example, that I wanted a true one-piece monocoque frame and not something glued together."

Optimise, Optimise, Optimise

The SWI story began in 2014. Stefano painstakingly developed over the course of 8 years and more than 50 frame prototypes a unique process and set of moulds for producing an uninterrupted monocoque carbon fibre bicycle frame. Building on his knowledge of moulding extremely fine and light hollow gold links, Stefano studied all the main technologies in the cycling industry, collaborated with experts in modelling and finite element analysis, and tested his prototypes with some of the most demanding professional cyclists in Italy, including the Olympic and two-time World Champion Paolo Bettini and the classics legend Luca Paolini, until finally the frame was deemed to be ready.

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