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A handmade frameset, laid up for one rider and painted by hand in Italy. Framesets start at €6,990.
A full session with Stephen at Bike Tailor. Your numbers, taken properly, before a single ply is cut.
Handmade carbon wheels from Friedrichshafen, Germany — the benchmark since 1989.
A call with the SWI team to spec the bike — size and fit, finish, groupset, the lot.
Before anything is built, Stephen at Bike Tailor takes your position properly — not a quick check on a turbo, but a full session that produces numbers a frame can be built from. That is the part most custom bikes skip, and the reason a SWI is worth having: the size, the cockpit and the carbon schedule all come from those numbers.
Read the Cyclist articleHeinz Obermayer built his first carbon wheel in a garage in Friedrichshafen, using a meatloaf oven to cure it. Lightweight has been the benchmark in carbon wheels ever since.
Every set is still built by hand in Germany, spoke by spoke. The winner gets a pair on their build.
Every SWI is a true monocoque — one carbon shell with no joints, no glued tubes and no weak points. The frame is the structure rather than an assembly of parts.
Every layer is placed by hand at Villafranca Padovana and signed by the craftsman who built it. Your fit numbers decide the size, the stem and the seatpost offset — and the carbon schedule inside the frame.
Fill in the form below. One entry per email, and no purchase necessary.
Entries close on 18 October. The winner is drawn at random and announced on 1 November.
Book your session with Stephen, then we begin the build conversation.
Takes thirty seconds. You will get a confirmation immediately, and if your name is drawn we will be in touch personally.
Entries open now. Entries close 18 October 2026. The winner is drawn at random and announced on 1 November 2026, and will be contacted directly.
Open to entrants aged 18 and over. One entry per email address. The prize is non-transferable and cannot be exchanged for cash. Shipping, and travel to the fit session, may be subject to country availability. Full terms are available on request from sales@swi-cycling.com.
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