The story
Adam MacRae raced at elite level before moving to the other side of the lens, and the racing is why the pictures work. A rider who has actually held a wheel at speed sits on a bike differently from a model who has been taught to, and it shows in every frame — which is how he has become a fixture of cycling campaign work for Le Col, SunGod and others.
For SWI he was the rider in the Canary Islands in 2025 and in Scotland in 2026 — the Isle of Skye images, shot by Tom Kahler, that now open the dealer and ambassador pages of this site.
He is also the primary test athlete for the AER, the aero frame currently in wind-tunnel and safety testing at the workshop in Villafranca Padovana. Which is the part that matters most: the rider selling the bike in photographs is the same one putting the prototype through its testing programme.
Highlights
Former elite racer Campaign work for Le Col and SunGod SWI Canary Islands, 2025 · SWI Scotland, 2026 Primary test athlete for the SWI AER
Film
In their words.
Gallery
Nardo
The bike
What they ride.
Every SWI is laid up by hand for one rider. This is the specification behind the photographs.
Model
Aequus
Finish
Nardo
Build
58cm · Shimano Dura-Ace · Lightweight Meilenstein ART · 130mm stem, 400mm bar, 0mm offset
Build the bike they ride.
One rider, one bike, one uninterrupted carbon shell. Start with a frame, or configure the whole build.
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