The story
Tom Kahler has spent fourteen years making images for global advertising campaigns, most of them automotive: Jaguar Racing, Bentley, Audi, Renault. His own description of the work is that it goes “beyond the vehicle to capture mood, context, and brand story” — which is a fair account of why his pictures of a bicycle do not look like product photography.
He is UK-based and works worldwide, with a background in adventure and outdoor photography alongside the commercial work, and a stated passion for cycling, travel and cars.
His photographs of a SWI on the road in the Isle of Skye are the ones that open the dealer and ambassador pages of this site.
Highlights
Fourteen years shooting global advertising campaigns Automotive clients including Jaguar Racing, Bentley, Audi and Renault Shot SWI on the Isle of Skye, 2026
Film
In their words.
Episode one of the SWI "More Than The Bike" series - shot on the Isle of Skye, Scotland
Gallery
Azure Ghost
The bike
What they ride.
Every SWI is laid up by hand for one rider. This is the specification behind the photographs.
Model
Aequus
Finish
Azure Ghost
Build
Sram red, Princeton 4540, Bikone BB
Build the bike they ride.
One rider, one bike, one uninterrupted carbon shell. Start with a frame, or configure the whole build.
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